Thinking we put in writing.
Practical notes on partnership-based marketing, search in the age of AI answers, and growth across our three markets.
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Written by Omar Yahia, in plain language.
Partner or vendor: how to tell before you sign
Five questions to ask any agency about who does the work, how it is priced, and what happens when scope changes.
StrategyWhat a good first six weeks should produce
The research, positioning and plan you should expect to hold before any budget is spent.
SEO & GEOSearch is no longer the only place you get found
How AI answers change what visibility means, and what to do about it this quarter.
SEO & GEOWhat is generative engine optimization? A plain guide
A plain guide to GEO: what it is, how AI assistants decide what to say, and where to start.
PartnershipMarketing agency retainer vs fixed package: how to compare
Retainer, package or partnership: what each pricing model buys, where it breaks and how to compare them.
PartnershipWhat is an embedded marketing team?
Dedicated specialists who work inside your team: how an embedded marketing team works and when it fits.
PartnershipQuestions to ask before hiring a marketing agency
A practical interview guide for your shortlist: the questions, the good answers and the red flags.
StrategyGo-to-market strategy for a new product: first 90 days
A month-by-month 90-day plan for launching a new product or entering a new market.
Paid MediaPerformance vs brand marketing: how to split a budget
What each does, how to measure each, and a practical way to split a budget without guessing.
PartnershipOutsourced marketing department vs hiring in house
A fair comparison of outsourcing and hiring in house, plus the hybrid models that suit growing businesses.
Real EstateMeta lead forms for real estate: how to raise lead quality
Form design, qualifying questions, honest ads and fast follow-up: how to raise the quality of real estate leads.
B2BB2B lead generation in the UAE: what works
Qualified leads, the channels that fit a relationship-led market, WhatsApp and bilingual content.
ContentArabic and English content: why you should never translate
Why each language should be written natively, and a simple process for doing bilingual content well.
StrategyPlanning marketing when results take six months
Leading indicators, milestones and budget discipline for marketing that takes months to pay off.
Questions about Insights
Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.
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