Services

Press and reputation, in Arabic and English.

Media relations, press releases and reputation management for brands in Egypt, the UAE and the USA, written natively in Arabic and in English.

The approach

How we handle PR

A clear story, the right outlets and a professional voice.

The PR approach
Every engagement
01

A strategy and an angle

PR starts with the news you actually have: the story angle, the publications worth targeting and the objective behind the announcement.

02

Press releases that follow the rules

Inverted pyramid: the news first, a quote from your leadership and an accurate company boilerplate. Ready for distribution in Arabic or English.

03

A voice that is professional and clear

Official statements, announcements and leadership quotes that are authoritative, with no ambiguity.

04

Reputation when things get hard

A plan for negative moments: acknowledge fast, never argue publicly and move the conversation to a private channel.

Embedded in your team. Priced around your goals.Talk to our PR team
Deliverables

Communications that are ready to publish.

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What you get
6 deliverables
  • A PR plan with story angles and target publications
  • Press releases in Arabic and English
  • Official statements and announcements
  • Leadership quotes and speaking points
  • Internal announcements for your own team
  • A reputation and crisis response outline

Delivered by experts inside your team.

Dedicated expertsInside your team
How It Works

Two free weeks of strategy. Then we get to work.

The first month is six weeks. The first two are on us, spent on strategy and market study before execution begins.

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  1. Step 01

    Discovery

    A conversation about your goals, your team and what has already been tried. We decide together whether we are the right fit.

  2. Step 02

    Strategy & market study

    Two weeks of research, positioning and planning, sized to your situation, before a single ad runs.

    First 2 weeks free
  3. Step 03

    Execution

    Embedded experts run the work inside your channels and your reporting rhythm.

  4. Step 04

    Ongoing partnership

    Scope grows with your needs, with no change-order invoices along the way.

Questions

Questions about PR Services

Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.

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Do you write press releases in Arabic?
Yes. Press releases are written natively in Arabic and in English, never translated from each other.
Do you guarantee media coverage?
No. Coverage is earned, not bought. We focus on a strong story, the right targets and professional materials.
Can PR support a product or business launch?
Yes. Launches are a common use. The PR plan is built alongside the rest of the launch so the message is consistent everywhere.
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Ready to see if we are a fit?

A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.

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