More notes, in writing.
Practical notes on partnership-based marketing, strategy, paid media, search and content, from The Partners.
Showing 13 to 24 of 44 notes
Arabic and English content: why you should never translate
Why each language should be written natively, and a simple process for doing bilingual content well.
StrategyPlanning marketing when results take six months
Leading indicators, milestones and budget discipline for marketing that takes months to pay off.
StrategyHow to write a marketing brief that an agency can use
Ten parts of a marketing brief that gets you a useful plan instead of a generic proposal.
StrategyWhat a monthly marketing report should contain
A useful report fits on a page and ends with what changes next month. Here is the structure and the traps.
Paid MediaHow to set a Meta ads budget when you are not sure what to spend
Work backwards from the result you need, test first, then scale, and keep the money concentrated.
B2BMeta ads for B2B companies: reaching business buyers on a consumer platform
Facebook and Instagram reach people, not companies. Here is how B2B advertisers still reach business buyers.
Paid MediaGoogle Ads vs Meta Ads: which should you start with?
Search ads catch intent that already exists. Social ads create it. Which to start with depends on your product and your market.
B2BWhat is a qualified lead? A definition you can write down and use
A lead is a name. A qualified lead is a name that meets criteria sales agreed in writing. Here is how to write them.
Paid MediaCost per lead vs cost per qualified lead: why the cheaper number can cost more
A low cost per lead can hide a high cost per customer. The number to track is the cost of a qualified lead.
Paid MediaHow to test ad creative on a small budget without fooling yourself
Change one thing, run the test long enough to mean something, and set the kill rules before you start.
Paid MediaClick-to-WhatsApp ads: how they work and how to make them bring real leads
Ads that open a WhatsApp chat suit markets where people prefer messaging. Setup, messages and measurement.
ContentWhatsApp marketing for businesses in the Gulf: what works and what is risky
WhatsApp can be the best channel you own or the fastest way to lose your number. Consent, templates and tone.
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