More notes, in writing.
Practical notes on partnership-based marketing, strategy, paid media, search and content, from The Partners.
Showing 37 to 44 of 44 notes
A landing page checklist for paid campaigns
One page, one job. The checks that decide whether paid traffic turns into enquiries.
WebsiteHow to redesign a website without losing your search rankings
Most ranking losses after a redesign come from missing redirects and removed content. Here is how to avoid them.
WebsiteCore Web Vitals explained for business owners
Three measures of how a page feels to a visitor on a phone, what the targets are and what usually goes wrong.
EventsHow to market a corporate event: a plan before, during and after
An event is a marketing channel. Plan the invitations, the capture and the follow-up as carefully as the stage.
VideoVideo marketing for social media: a simple script structure that holds attention
Hook, problem, solution, proof, action. How to script short videos that people watch to the end.
HealthcareHealthcare marketing in the UAE: trust first, rules always
Healthcare marketing is trust-led and regulated. What to build, what to check and what never to promise.
E-commerceE-commerce marketing before launch: what to build while the store is not open yet
The weeks before a store opens decide how the first customers find it. What to build and what to check.
Real EstateReal estate marketing in Egypt: what buyers need to see before they enquire
Buyers compare many projects at once. Clear information, current prices and a fast reply win the enquiry.
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