Strategy and Meta media buying across compound launches and resale units.
Azouz
Meta lead-form media buying for a premium design and decoration company.
Overview
Azouz for Building & Decoration is a premium Egyptian design and build company for luxury residential projects. We run its Meta media buying, aimed at owners of large units who want one team from design to handover.
The challenge
Azouz is a premium design and build company, and most of its competitors sell beautiful renders. Its audience is high-income owners of villas and large apartments who do not respond to luxury claims. They respond to people who can explain how the work will be done.
A lead form for big projects
The form asks about property type and size so the sales team starts with the enquiries that fit the company's work.
Showcase posts that teach
Project showcases for villas, pools and reception spaces, each explained through the engineering decisions behind it, not just the finished look.
Educational content on common mistakes
Posts on execution mistakes, materials and hidden costs that show expertise before they ask for anything.
An international plan
A media buying plan for Egyptians living abroad who build or finish homes in Egypt, with its own audiences, budget logic and message.
Explain the engineering. Do not sell the luxury.
The brief was clear: the company does not sell luxury, it explains engineering. So every message starts with a reason, a material, a method or a mistake avoided, and the finished room comes after.
Other teams we work alongside.
Media buying for a design and decoration company focused on commercial and administrative projects.
Branding and strategy that position a premium interior design company as the expert.
Questions about this work
Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.
Start a PartnershipWhat do you do for Azouz?
Can I see results from this work?
Could you do something similar for my business?
Do you work only in Egypt?
Ready to see if we are a fit?
A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.
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