Invest Pro
Real estate
Strategy and Meta media buying across compound launches and resale units.
StrategyMedia Buying
View case study for Invest Pro Work in Egypt
Contour Design
Branding and strategy that position a premium interior design company as the expert.
Overview
Contour Design is a premium interior design company in Egypt. We work on its branding and strategy, positioning it as the expert in its field.
The challenge
Contour Design is a premium interior design company in a market where many firms show similar finished rooms. Its audience of mid-to-high income homeowners and developers is choosing an expert, not a catalogue.
What we did
What we did.
The work for Contour Design, in the order we approached it.
Start a PartnershipPositioning as the expert
The brand and strategy put expertise first, so Contour is seen as the company that knows how decisions in a home should be made.
Carousel-first education
Instagram and Facebook content is built around carousels that teach one idea at a time and keep the reader swiping.
Egyptian Arabic, written natively
Every piece is written in Egyptian Arabic from the start, in a voice that is professional without being stiff.
Connected to the real audience
The strategy links the brand to the homeowners and developers who commission premium design, and to what each of them needs to see.
The thinking behind it
Educate before asking.
People choosing a design company are choosing someone to trust with their home. So the content shows how the thinking works first, and the invitation to talk comes only after that trust is earned.
More work
Other teams we work alongside.
Azouz
Design & decoration
Meta lead-form media buying for a premium design and decoration company.
Media Buying
View case study for Azouz 
Bevel
Design & decoration
Media buying for a design and decoration company focused on commercial and administrative projects.
Media Buying
View case study for Bevel Questions
Questions about this work
Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.
Start a PartnershipWhat do you do for Contour Design?
Our scope is Branding and Strategy. Branding and strategy that position a premium interior design company as the expert.
Can I see results from this work?
We publish results only with the client's approval. Ask us about it when you start a conversation and we will tell you what we can.
Could you do something similar for my business?
We look at your market, goals and fit first, then scope the work around your situation. There are no fixed packages. The form is the quickest way to start.
Do you work only in Egypt?
No. The Partners works across Egypt, the UAE and the USA. Contour Design is based in Egypt.
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Ready to see if we are a fit?
A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.
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