Strategy and Meta media buying across compound launches and resale units.
Bevel
Media buying for a design and decoration company focused on commercial and administrative projects.
Overview
Bevel is a design and decoration company focused on commercial and administrative projects, and a sister company of Azouz. We run its media buying.
The challenge
Bevel designs and fits out offices, clinics and commercial spaces. Its buyers are business owners and decision-makers, who judge a design company differently from a homeowner, and they sit in a different audience from its sister company, Azouz.
A separate audience
Campaigns are built for business owners and decision-makers who commission commercial spaces, not copied from the residential work.
Messages for commissioning a space
Copy written for someone fitting out an office or commercial premises, in their terms rather than a homeowner's.
A regular review rhythm
Media buying is reviewed on a fixed schedule, with budget moved toward the campaigns that bring real enquiries.
Enquiry quality as the test
Success is judged by whether the enquiries could become projects, not by how many arrived.
Treat commercial buyers as their own audience.
A company fitting out an office is making a business decision. We built the campaigns around that decision instead of reusing homeowner messaging with a new logo.
Other teams we work alongside.
Meta lead-form media buying for a premium design and decoration company.
Branding and strategy that position a premium interior design company as the expert.
Questions about this work
Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.
Start a PartnershipWhat do you do for Bevel?
Can I see results from this work?
Could you do something similar for my business?
Do you work only in Egypt?
Ready to see if we are a fit?
A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.
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