Work in Egypt

Cairo Photo Academy

Lead-generation media buying for a business workshop launch.

Overview

Cairo Photo Academy is a photography and business academy in Cairo. We ran the lead-generation media buying for the launch of one of its business workshops.

The challenge

The academy launched a two-day business workshop for owners and managers who already spend heavily on paid ads. They are busy and sceptical, and they decide by return on their time and money.

What we did

What we did.

The work for Cairo Photo Academy, in the order we approached it.

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An offer framed against the audience's real cost

The message sets the one-time workshop fee against the recurring cost of paying for reach, with a clear guarantee that lowers the risk of deciding.

Creative in several formats

Ad captions, a carousel and testimonial videos in professional Egyptian Arabic that teach before they sell.

Lead forms the team can use

Forms connect to a sheet the academy's team follows every day, with a guide to help sales qualify each lead.

Reviewed in rounds

The campaign ran in rounds. After each one we reviewed what the ads and the form had changed and carried the lessons into the next.

The thinking behind it

Learn from every round.

A workshop launch gives only a few weeks to learn. We reviewed each round in writing, so each change to the offer, the form or the creative came from what the last round showed.

More work

Other teams we work alongside.

Azouz
Design & decoration

Meta lead-form media buying for a premium design and decoration company.

Bevel
Design & decoration

Media buying for a design and decoration company focused on commercial and administrative projects.

Questions

Questions about this work

Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.

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What do you do for Cairo Photo Academy?
Our scope is Media Buying. Lead-generation media buying for a business workshop launch.
Can I see results from this work?
We publish results only with the client's approval. Ask us about it when you start a conversation and we will tell you what we can.
Could you do something similar for my business?
We look at your market, goals and fit first, then scope the work around your situation. There are no fixed packages. The form is the quickest way to start.
Do you work only in Egypt?
No. The Partners works across Egypt, the UAE and the USA. Cairo Photo Academy is based in Egypt.
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Ready to see if we are a fit?

A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.

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