Strategy and Meta media buying across compound launches and resale units.
Cairo Photo Academy
Lead-generation media buying for a business workshop launch.
Overview
Cairo Photo Academy is a photography and business academy in Cairo. We ran the lead-generation media buying for the launch of one of its business workshops.
The challenge
The academy launched a two-day business workshop for owners and managers who already spend heavily on paid ads. They are busy and sceptical, and they decide by return on their time and money.
What we did.
The work for Cairo Photo Academy, in the order we approached it.
Start a PartnershipAn offer framed against the audience's real cost
The message sets the one-time workshop fee against the recurring cost of paying for reach, with a clear guarantee that lowers the risk of deciding.
Creative in several formats
Ad captions, a carousel and testimonial videos in professional Egyptian Arabic that teach before they sell.
Lead forms the team can use
Forms connect to a sheet the academy's team follows every day, with a guide to help sales qualify each lead.
Reviewed in rounds
The campaign ran in rounds. After each one we reviewed what the ads and the form had changed and carried the lessons into the next.
Learn from every round.
A workshop launch gives only a few weeks to learn. We reviewed each round in writing, so each change to the offer, the form or the creative came from what the last round showed.
Other teams we work alongside.
Meta lead-form media buying for a premium design and decoration company.
Media buying for a design and decoration company focused on commercial and administrative projects.
Questions about this work
Cost, timing, markets and fit. If something is missing, the form is the fastest way to ask.
Start a PartnershipWhat do you do for Cairo Photo Academy?
Can I see results from this work?
Could you do something similar for my business?
Do you work only in Egypt?
Ready to see if we are a fit?
A few quick questions so we can tell if we are the right fit for each other. Then we reach out by email or WhatsApp, whichever you prefer.
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